I saw some charity’s ad the other day (I’m still struggling with the idea of charities doing advertising — something just doesn’t seem right with that, even though intellectually I know that it is a very sensible thing). “If you could improve a life, would you?”
I have a big issue with the fact that the question has a tautological premise (since everyone can improve lives, that’s precisely the premise of the majority of charities out there) which gives me no insight into why I should give into this particular charity. The best proof for this is, well, that I forgot which charity this was an ad for…
How about a counter-ad. “If you could ask a meaningless question, would you?”




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